Paying Attention to what people want + Being Curious in your interactions with them to be sure you are on the same page + Offering Benefits that serve them best = Raving Fans!
Perhaps sales are not what you are about, define what you are about and put that where the word sales is in the quote. The equation is still the same.
Think about and name the difference in the kind of conversations you will pursue in light of this shift of thinking?
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